The name Zikaron means "memory" in Hebrew and symbolizes the organization's mission that the Holocaust should never be forgotten. To mark the memorial day in 2021, Acne has developed a campaign based on the insight that despite the Holocaust not occurring long ago, the events are already starting to fade from memory. The goal was to reach middle and high school teachers across Sweden to become part of the compulsory education about the Holocaust.

Client: Zikaron
Language: Swedish
Role: Copywriter
Agency: ACNE